American innovation is the new hope for the survival of the

A few years ago, in Ohio Flower information exchange meeting, a flower grower's report was also deeply attracted young Wayne (Wayne). This is the beginning of the report: "All of you, by 2000, half of you will be eliminated. "Report, the main emphasis of innovation, the importance of change, which made Wayne enlightened. Since then, Wayne has been very focused on the new information collection, planting varieties and changing business models, new hope he runs greenhouse (NewHopeGreen  houses) and therefore able to continue to grow.

Greenhouse is located in New Hope, North Carolina Gaston Tong Maria, built in 1984. In order to better operate the greenhouse, to understand the different areas of the market demand, Wayne put a lot of effort, to participate in all kinds of gardening seminars, study tours to various places, to become his important work.

After years of development, has reached a new hope for greenhouse production scale. But in order to direct contact with the market, understand customer needs, Wayne will be transformed into a retail-type greenhouse gardening centers, service mainly for local residents. Make a single batch with different planting, gardening retail for production, product type, service and other aspects of the requirements are higher, but also more flexible, ready to make adjustments as needed, and this is Wayne wish to seek challenges.

In order to pursue the business philosophy of innovation and change, the greenhouse every year for some varieties to be replaced. Wayne understand that their product is difficult with large shopping products compete directly, but he was very careful to understand large shopping center developments, constantly trying to introduce some characteristics of different varieties of large shopping centers or services in the form, this idea for him to open up a larger market. This year, the introduction of moss basket of greenhouse potted (ie with a diameter of 12 centimeters of moss basket planting potted flowers), by virtue of its unique color and texture, very popular in the market.

In sales, Wayne also has its own unique way. They pay attention to training young people interest in plants, the introduction of choice-style cakes, customers can select their own pots and plants for the spot to try to grow, which greatly increases the fun of planting flowers. Greenhouse also provide children with a play area in the recreation area, the children can not only free to play, but also supplies the fish feeding on aquatic plants pond, which allows parents to pick plants can be more at ease.

Wayne understood that in addition to attracting young people to ensure repeat customers is very important. In order to attract long-term customers, they set up called "green gardening club" consumer card for old customers to provide discounted services, greenhouses also continue to introduce some special activities for its members, which work well to promote consumption.

Wayne said: "Innovation is the successful development of the basic greenhouse, we will stick to it. "Now New Hope greenhouse has begun to try to develop new varieties of garden plants and aquatic plants, growers believe that they will bring more surprises.